Fazenda Ambiental Fortaleza (environmental fortress farm), or FAF as it is known locally. Founded in 1850, Fazenda Ambiental Fortaleza (FAF) has been lovingly cared for by the Barretto-Croce family for five generations. Originally a traditional coffee plantation, it was transformed in the early 2000s into a pioneering model of sustainable and regenerative agriculture. Located in the lush hills of Mococa, in São Paulo’s Alta Mogiana region, FAF now stands as both a thriving working farm and a living laboratory for ecological innovation, community wellbeing, and responsible coffee production. The farm houses its own roasting facility, processing laboratory, and tasting room, where visitors can immerse themselves in the craft and culture of specialty coffee.
